Diagtronics

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Warm Market Blues

Got the warm market blues? I don’t blame you. If you’re in the 98% of network marketers who are currently failing in their MLM business venture there is something you ought to know about warm marketing and why it’s not working for you. So put the ol’ memory jogger away and make yourself comfortable, we need to have a little chat about the painful facts of warm marketing and why it leaves you cold, lonely and broke. First off what is the first thing your upline tells you to do once they’ve signed you up and congratulated you on your wise business decision?…this is not a trick question now people…that’s right – “Write a list of 200 people, call them up, and tell them why you’re so danged excited!”… This is not training folks, and it rarel zotrim España y ever works. So why do they teach it and why doesn’t it work? Those are great questions; lets go back to the early days of MLM and take a look at the old business model: Starting in the mid 1950′s, a distributor couldn’t even sponsor another distributor until they had at least 25 customers under their belt. Which meant that a newbie couldn’t sign up a fresh distributor until they had enough skill to pass some of the “know how” on to a new recruit, thus encouraging people to train their sales force and in effect “duplicate” themselves. Pretty good idea… However 20 years later many of the companies started to push their distributors to sign up as many new reps as possible without the benefit of having to learn how to get customers first.

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